Programmatic Advertising
The Digital Effect provides B2B teams with the reach, flexibility, and results you
need to make the most of your marketing efforts
need to make the most of your marketing efforts
Media Targeting
AI Optimisation
B2B Programmatic Platform
Account Based Marketing
Our Focus
Do the right thing and do it rightly. Our customers expect digital and programmatic excellence!
TRUE ACCOUNT BASED ADVERTISING
With The Digital Effect, you finally have an Account-Based Advertising platform built specifically for B2B, born with Media and B2B Targeting at heart.
ABM is an essential part of our commitment to growth. Not only does The Digital Effect team help us in building our ABM pipeline, but with their B2B and media competences they know when to apply social media and programmatic advertising to better achieve our goals. Their agile approach to creativity and reporting ensures that we stay on top of things. We are very pleased to be working with them
Better than ABM Platforms,
More Efficient than Cookie Based Solutions
- Cookie Based DSP
- ABM Platform
- The Digital Effect
| Cookie Based DSP | ABM Platform | The Digital Effect | |
|---|---|---|---|
| Pricing | |ICONNO|Cheap CPM but not clear B2B focus on account names | |ICONNO|Must subscribe to platform prior to having access to display options | |ICONYES|Affordable and fair pricing model |
| Media | |ICONYES|Flexible integrations with main Ad-Exchanges | |ICONNO|One size fits all | |ICONYES|Flexible integrations with main Ad-Exchanges |
| Account Reporting | |ICONNO|Not available | |ICONYES|Yes | |ICONYES|Yes, both to impressions & clicks |
| Personal Data Privacy | |ICONNO|Limited Data Access | |ICONPARTIAL|Some platform based on IP targeting are OK | |ICONYES|No impact on reach because of data privacy |
| Customization | |ICONNO|Restricted to standard optimization strategies | |ICONPARTIAL|Custom optimization, but time consuming to use | |ICONYES|Choose of optimization tools based on your level of sophistication | Buy Now | Buy Now | Buy Now |
Better than ABM Platforms,
More Efficient than Cookie Based Solutions
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As A B2B Organisation You Need To Know
WHY US?
We offer the only B2B Programmatic solution combining , media focus, account specific optimization, AI co-pilot and unrivalled experience with Fortune500 and Blue Chip companies.
If you are a digital-driven marketer, this is your guide
WHY US?
We offer the only B2B Programmatic solution combining , media focus, account specific optimization, AI co-pilot and unrivalled experience with Fortune500 and Blue Chip companies.
If you are a digital-driven marketer, this is your guide
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