Programmatic Advertising

The Digital Effect provides B2B teams with the reach, flexibility, and results you
need to make the most of your marketing efforts

Media Targeting

AI Optimisation

B2B Programmatic Platform

Account Based Marketing

Our Focus

Do the  right thing and do it rightly. Our customers expect digital and programmatic excellence!

TRUE ACCOUNT BASED ADVERTISING

With The Digital Effect, you finally have an Account-Based Advertising platform built specifically for B2B, born with Media and B2B Targeting at heart.

ABM is an essential part of our commitment to growth. Not only does The Digital Effect team help us in building our ABM pipeline, but with their B2B and media competences they know when to apply social media and programmatic advertising to better achieve our goals. Their agile approach to creativity and reporting ensures that we stay on top of things. We are very pleased to be working with them

Deepa C.

Global Digital, MobileIron

Better than ABM Platforms,
More Efficient than Cookie Based Solutions

  • Cookie Based DSP
  • ABM Platform
  • The Digital Effect
Cookie Based DSPABM PlatformThe Digital Effect
Pricing|ICONNO|Cheap CPM but not clear B2B focus on account names|ICONNO|Must subscribe to platform prior to having access to display options|ICONYES|Affordable and fair pricing model
Media|ICONYES|Flexible integrations with main Ad-Exchanges|ICONNO|One size fits all|ICONYES|Flexible integrations with main Ad-Exchanges
Account Reporting|ICONNO|Not available|ICONYES|Yes|ICONYES|Yes, both to impressions & clicks
Personal Data Privacy|ICONNO|Limited Data Access|ICONPARTIAL|Some platform based on IP targeting are OK|ICONYES|No impact on reach because of data privacy
Customization|ICONNO|Restricted to standard optimization strategies|ICONPARTIAL|Custom optimization, but time consuming to use|ICONYES|Choose of optimization tools based on your level of sophistication
Buy NowBuy NowBuy Now

Better than ABM Platforms,
More Efficient than Cookie Based Solutions

Success comes in all sizes

Stories worth knowing

Success comes in all sizes

Stories worth knowing

As A B2B Organisation You Need To Know

WHY US?

We offer the only B2B Programmatic solution combining , media focus, account specific optimization, AI co-pilot  and unrivalled experience with Fortune500 and Blue Chip companies.

If you are a digital-driven marketer, this is your guide

WHY US?

We offer the only B2B Programmatic solution combining , media focus, account specific optimization, AI co-pilot  and unrivalled experience with Fortune500 and Blue Chip companies.

If you are a digital-driven marketer, this is your guide