The ABM Digital Effect:
Taking your accounts all the way through the digital customer journey.
The Digital Effect Solutions for ABM
With Intent Based Advertising, reach customers as they read articles about solutions like yours.
Engage all decision makers and influencers, not just those in your CRM or Marketing Automation.
Share your LinkedIn content on a personal basis to accelerate account branding & social selling.
The Digital Effect Products
The Digital Challenge:
How do you reach all the people that make or influence the decisions?
Are you a digital-driven marketer? This is your guide
ABM is multichannel
According to the Information Technology Services Marketing Association (ITSMA), almost 85% of B2B marketers measuring ROI say that ABM outperforms other marketing activities. However, there’s no such thing as one size fits all in B2B selling.
- An evolving, non-linear, and increasingly online buyer’s journey means that many organisations struggle with the ‘complex’ part without achieving the ‘selling’ part.
- High-touch nurturing over longer periods of time across a matrix of decision makers is best achieved with the right combination of different channels.
- ABM is about more than just technology. Our managed service onboards delivery with ABM experts who can advise you on best practices.
Top 6 tips to help you find the right ABM vendor
All ABM solutions are equal, but some ABM solutions are more equal than others. Not all Account Based Advertising solutions have the same features. Even if a company has never worked with this type of solutions before, making the right choice doesn’t have to be...
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Programmatic B2B – Shaping the future with The Digital Effect
Over the past few months, we’ve been working hard at developing our ABM targeting capabilities so we can provide breakthrough AdTech for B2B Marketers in 2019. As such we are happy to announce three major enhancements: Programmatic B2B Intent: Aim at a large number of...
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The Digital Marketing Funnel is All about Orchestration
In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime...
read moreIdentify website visitors and qualify digital leads
FREE with Accounttracker
As a B2B organisation you need to know:
How to reach all your target decision makers and influencers.
How to optimise engagement within a non-linear sales funnel.
How to align marketing and sales to pursue revenue.
Our focus is business results beyond marketing KPIs.
The Digital Effect Results
Contact Discovery
We identify contacts that conventional data suppliers don’t.
Contact Discovery
We identify contacts that conventional data suppliers don’t.
Technographics
We helped the world’s largest CRM cloud computing company identify the best companies to target based on installed web-facing applications. The sales teams loved it!
Technographics
We helped the world’s largest CRM cloud computing company identify the best companies to target based on installed web-facing applications. The sales teams loved it!
Ads
We engaged 60% of large greenfield enterprise accounts within 2 months and activated six digital opportunities for a major Danish retailer.
Ads
We engaged 60% of large greenfield enterprise accounts within 2 months and activated six digital opportunities for a major Danish retailer.
Social
We increased landing page conversions by 200% and click-through rates by 500% for a major software corporation using Social ABM.
Social
We increased landing page conversions by 200% and click-through rates by 500% for a major software corporation using Social ABM.
ABM is like fishing with spears.
You care deeply about which fish you catch and you’re going to pursue those fish proactively.
Demand Generation is like fishing with nets.
You don’t care what fish you catch as long as you catch enough fish.
About
The Digital Effect was founded by experienced advertising, social and digital industry professionals. With offices on 2 continents, the management team brings significant experience having worked with some of the largest B2B companies in the world, including:
Our full service digital ABM and advertising stack is guided by agile marketing principles: Don’t chase metrics, achieve results.
Contact us
United Kingdom
70 Compton Street
London
EC1V 0BN
+44 208 0894474
Denmark
Fruebjergvej 3
2100 Copenhagen Ø
Denmark
+45 7874 6824
France
Le Louvre
18, rue Venizelos
06400 CANNES
+33 4 2311 0023
marketing@thedigitaleffect.com
South Africa
#203, Buitenkloof Studios
Kloof Street
Cape Town 8001
+27 021 3001 804
Contact us
United Kingdom
70 Compton Street
London
EC1V 0BN
+44 ( 0) 207 993 2199
Denmark
Fruebjergvej 3
2100 Copenhagen Ø
Denmark
+45 (0) 2085 3377
France
Le Louvre,
18 Rue Venizelos 06400 Cannes
France
+33 4 2311 0023
South Africa
#203, Buitenkloof Studios
Kloof Street
Cape Town 8001
Contact us
United Kingdom
70 Compton Street
London
EC1V 0BN
+44 ( 0) 207 993 2199
Denmark
Fruebjergvej 3
2100 Copenhagen Ø
Denmark
+45 (0) 2085 3377
France
Le Louvre, 18 Rue Venizelos
06400 Cannes
France
+33 4 2311 0023
South Africa
#203, Buitenkloof Studios
Kloof Street
Cape Town 8001
+27 021 3001 804
