Is it ego or efficiency that drives corporate advertising?

Anyone who has recently been through an airport may have noticed the very expensive B2B ads being displayed. And you may wonder what do the advertisers get out of it?   I believe many business travellers are like me – you optimize your time at the airport and arrives at the gate as close to boarding time as possible.   So how much of all that expensive advertising do you see, recognize and remember? Probably not a lot, and I…

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