Why is Programmatic B2B part of the essential kit if you sell to Large Companies?

Average buying center size in companies with 1.000+ employees consists of 34 employees in contrast with B2C where the customers are the people who purchase. On such a scenario, how should Sales and Marketing work together to close the big deals? Not only the size of the buying group is significantly more complex. If your size deal is very high, the risk/ complexity will be a critical factor in your selling cycle. It is probably easier to sell a set…

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NOW FREE – Identify & Target Web Leads

You don’t need us to tell you that B2B marketing just got harder. Events, trade shows and traditional meetings are off the table. This means more focus on going into social and digital. There are more buyers online now than ever, and they are deciding digitally. To help you get the best out of this new journey, The Digitel Effect is offering a free report of B2B companies coming to your website right now

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