Why is Programmatic B2B part of the essential kit if you sell to Large Companies?

Average buying center size in companies with 1.000+ employees consists of 34 employees in contrast with B2C where the customers are the people who purchase. On such a scenario, how should Sales and Marketing work together to close the big deals? Not only the size of the buying group is significantly more complex. If your size deal is very high, the risk/ complexity will be a critical factor in your selling cycle. It is probably easier to sell a set…

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NOW FREE – Identify & Target Web Leads

You don’t need us to tell you that B2B marketing just got harder. Events, trade shows and traditional meetings are off the table. This means more focus on going into social and digital. There are more buyers online now than ever, and they are deciding digitally. To help you get the best out of this new journey, The Digitel Effect is offering a free report of B2B companies coming to your website right now

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The shortest path to Programmatic B2B success: cross and up-selling to current customers

Have you ever tried to close a sale on an existing customer , only to hear the disappointing news that they chose to go elsewhere? You know your product and services are better than your competition. You know your organization is more stable and capable of a smooth implementation. But you can’t figure out what happened or why they didn’t take your offer. It’s because you lacked influence. Here are the steps you should take to remedy that. 1. Results matter…

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Is it ego or efficiency that drives corporate advertising?

Anyone who has recently been through an airport may have noticed the very expensive B2B ads being displayed. And you may wonder what do the advertisers get out of it?   I believe many business travellers are like me – you optimize your time at the airport and arrives at the gate as close to boarding time as possible.   So how much of all that expensive advertising do you see, recognize and remember? Probably not a lot, and I…

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