With intent-based advertising it’s now possible, in real time, to get your message in front of the accounts as they’re actively searching for your products. One of the most famous quotes from Lord Leverhulme, the founder of Unilever, is “Half the money I spend on advertising is wasted, and the trouble is I don’t know which half”. With most money going into digital, accountability and insights have improved a lot since the days of Leverhulme. And now it’s possible to…
- 14th April 2019
Leaders in many organizations lack clarity on what “digital” means for strategy and underestimate the degree to which digital is disrupting the economic underpinnings of their businesses. Why is that?
- 28th October 2018
There is no shortage of disruptiveness to deal with for social media strategists.
- 18th October 2018
In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime value.