Is it ego or efficiency that drives corporate advertising?

Anyone who has recently been through an airport may have noticed the very expensive B2B ads being displayed. And you may wonder what do the advertisers get out of it?   I believe many business travellers are like me – you optimize your time at the airport and arrives at the gate as close to boarding time as possible.   So how much of all that expensive advertising do you see, recognize and remember? Probably not a lot, and I…

Read more

The shortest path to Programmatic B2B success: cross and up-selling to current customers

Have you ever tried to close a sale on an existing customer , only to hear the disappointing news that they chose to go elsewhere? You know your product and services are better than your competition. You know your organization is more stable and capable of a smooth implementation. But you can’t figure out what happened or why they didn’t take your offer. It’s because you lacked influence. Here are the steps you should take to remedy that. 1. Results matter…

Read more