We love helping our clients shine and these are some of our favourite success stories:
Lenovo Storage Solution
The Lenovo brand is well known for its PC business, but within the data centre segment the brand is virtually unknown in Denmark.
The Challenge: Not only this, but the company had virtually no traffic on their various web sites from their all-important key accounts, no engagement from marketing automation activities, and virtually no GDPR-compliant contacts from these accounts in their marketing automation platform.
A strategic initiative aimed at 38 named accounts. With ABA (Account-Based Advertising) it’s possible to serve ads to key decision makers working for these key accounts. This campaign was executed together with our partner in the Nordics Blue Business
After 12 weeks of account-based advertising the results were very conclusive: seven accounts are now in the Sales-Ready quadrant and Lenovo reports that two major opportunities are now locked in the pipeline as a result of the campaign.
– Poul Bastrup,
Head of Marketing, Nordics.
TIA Technology develops and markets the core technology that insurance companies around the world use for managing their policies and claims.
The Challenge: TIA wanted to investigate whether ABM would be the right strategy for the company and discover how many leads a 3-month ABM pilot could generate.
TIA chose 78 target accounts in CEE and Sweden. This campaign was executed together with our partner in the Nordics Blue Business
A specific number of leads was agreed with management of TIA and we are proud to report that the ABM campaign generated more than twice as many leads + a number of other opportunities. As a result, the campaign has been extended.