Target key decision makers
It is imperative to reach the entire decision-making committee and engage those hard-to-reach stakeholders, like C-level executives and other key influencers, who likely won’t make the time or effort to visit your website or download content.
Brand safety by design
Protect your brand with total transparency. Make your that your content is always in B2B relevant context. The Digital Effect only works with the world’s best media publishers to ensure your message always resonates in the right context.
B2B at heart
Maximize account penetration through connected tactics. In a B2B context, Account Based Advertising’s role is to deliver the right content to a wide audience with the goal to drive consensus, mitigate risk, build trust and accelerate the buying journey.
Measure what matters
Identify your target accounts engagement and consideration level, know which are the best opportunities to convert and see your next best MQLs.
Multi-channel
Maximize account penetration through connected tactics. In a B2B context, Account Based Advertising’s role is to deliver the right content to a wide audience with the goal to drive consensus, mitigate risk, build trust and accelerate the buying journey.
