Cheaply designed B2B display solutions can at the end cause more harm than good to your brand and your budget! Do mind that as much as the approach to safe contextual placement runs with a zero-tolerance attitude, we must remember that the nature of automated Programmatic B2B advertising is directed by an algorithm that selects a company, not a web-site. Digital opens many opportunities to us with data, but along with those opportunities come some risk and we have to…
Account-Based Marketing & programmatic: more than ads & more than tech
- 5th December 2019
It is a fact: increasing risk aversion, compliance concerns ( email and opt-in legislation ) and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process. As every sales professional knows, the bigger the team, the less likely they are to end up buying. In this context, winning big deals today means working the entire account. In this context, B2B organisations face 3 real challenges: How to reach all the people that…