The Digital Marketing Funnel is All about Orchestration
- 18th October 2018
In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime value.
Prospects are identified and ushered through a buyer’s decision making the funnel, underscored by platforms that enable re-engagement and support continuous communication throughout the client life cycle. Being aware of this will enable you to form a lasting relationship with prospects.
Some of the main digital channels we recommend including as part of the orchestration include:
a) Facebook Audience network and retargeting pixel: https://www.facebook.com
b) LinkedIn ads. and Linkedin Content Sharing: https://linkedin.com
c) Google SEO, Adwords and PPC: https://ads.google.com
d) Programmatic B2B: https://www.thedigitaleffect.com
e) Marketing Automation as last-mile digital touchpoint