Home Blog Menu The Digital Marketing Funnel is All about Orchestration

The Digital Marketing Funnel is All about Orchestration

BM as Managed Service

In the digital world, the buyer’s journey does not come to an end once the purchase is made. In fact, the activities and efforts for re-engagement and continuous education post-sale are often the most important to ensure client satisfaction and maximise the lifetime value.

Prospects are identified and ushered through a buyer’s decision making the funnel, underscored by platforms that enable re-engagement and support continuous communication throughout the client life cycle. Being aware of this will enable you to form a lasting relationship with prospects.

Some of the main digital channels we recommend including as part of the orchestration include:

a) Facebook Audience network and retargeting pixel: https://www.facebook.com

b) LinkedIn ads. and Linkedin Content Sharing: https://linkedin.com

c) Google SEO, Adwords and PPC: https://ads.google.com

d) Programmatic B2B: https://www.accountbase.com/

e) Marketing Automation as last-mile digital touchpoint

Digital Marketing

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